Martin Thomas

Revitalising the fortunes of a membership organisation

Developing a new, more relevant proposition for a a membership organisation

Helping a university rediscover its mojo

Brand positioning consultancy for a leading UK university

Content, Healthcare

Exploring the potential impact of AI on orthopaedics

A policy paper written for the UK's first conference on the application of AI to orthopaedics

Speakers Trust

Trustee of a charity providing public speaking training for young people

Differentiating through emotion

Using the power of an emotional insight to reposition one of the world's leading kitchen knife brands

Building the reputation of a premium wine brand

Advising the in-house marketing team at Rathfinny Estate (one the most admired English wine producers) on marketing and communications strategy.

Consulting, Content

Making the case for orthopaedic research

Communications strategy and content development for Orthopaedic Research UK.

Bringing much-loved children’s characters out of hibernation

Negotiating strategic partnerships with eco organisations that build appeal and relevance for The Wombles

Social media strategy

Helping organisations derive more value from their investments in social media and mitigate risks

Consulting, Content

Bringing science to life through content marketing

Bringing medical science to life for a healthcare agency through a mix of video, articles and infographics

Exploring the purpose of brands – market report

A research and editorial project exploring the future of branding and the risks and opportunities represented by the use of purpose marketing.

Winning International Campaign of the Year

How a multi-media content marketing programme for the humble pulse, won international campaign of the year.

Examining the future of primary care – white paper

A research and editorial project for healthcare company Changing Health, explaining why and how user centricity must live at the heart of healthcare technology.

Describing the rise of the artisans – Market Report

A research and editorial project exploring the threats posed by artisanal producers on established FMCG brands.

FT Guide to social media strategy – Boost your business, manage risk and develop your personal brand

The definitive guide to harnessing the power of social media.

Social media training

Training marketing teams on social media and content management.

Commonwealth Games England

Non executive director of England's leading multi-sports team

Personal brand management

Taking control of your online reputation in the age of 'brand me'

Digital literacy for directors

Everything a director needs to know about digital ... in two hours!

Finance for marketers

Core financial skills for the marketing team

Loose – The Future of business is letting go

Why loosening up will help organisations survive and thrive in our socially connected world

Sport England

Non-executive director of the body responsible for funding grassroots sport in England

Premium brand marketing

Managing one of the world's leading portfolios of premium spirits brands

Crowdsurfing – Surviving and thriving in the age of consumer empowerment

Why organisations have to learn how to respond to and harness the crowd

The Courtauld

Marketing communications advisor for one of the world's leading art institutions

Martin Thomas – Sharper Marketing

I sharpen unfocused marketing plans, flabby brand propositions, incoherent corporate stories and confused marketing communications programmes.

Sharp thinking cuts through competitive clutter, customer apathy and corporate waffle. It maximises the commercial impact of marketing investments. It aligns internal and external stakeholders behind a common goal. It gets the most out of agency partners.

I can sharpen your marketing activities through consulting, content development and training.

The brief case studies featured in this website will give you a flavour of my work, but to find out more, email me at martinthomasmarketing@gmail.com

© Martin Thomas Marketing