I am part of the team responsible for relaunching The Wombles and reintroducing them to a new generation of environmental enthusiasts.

To build the profile and re-establish the relevance of the characters I negotiated content partnerships with a wide range of environmental organisations including Keep Britain Tidy, DEFRA, WRAP, RSPB and Meat Free Mondays. An early highlight was a guest appearance alongside the PM.

The first phase of the campaign culminated in the decision by the Cabinet Office to appoint The Wombles as the official mascots for COP26.

A YouGov poll conducted in late 2021 underlined the success of the campaign to date, with 88% of all adults claiming to be aware of the characters, 64% agreeing that they are more relevant than ever and 74% agreeing that they offer a positive, environmentally-friendly message for children.