Books

My books grew out of my consulting work in which I observed how many organisations and institutions were struggling to respond to technological challenges and new patterns of consumer behaviour.

My first book, Crowd Surfing, (which I co-authored with David Brain) examined how institutions around the world are responding to consumer empowerment and was one of the first business books to talk about the potential of social media. In my second book, Loose, I explained how institutions need to change the way that they think and work if they are to thrive in our highly complex, socially-connected world. My most recent book was The Financial Times Guide to Social Media Strategy.

FT Guide to social media strategy – Boost your business,...

The definitive guide to harnessing the power of social media.

Loose – The Future of business is letting go

Why loosening up will help organisations survive and thrive in our socially connected world

Crowdsurfing – Surviving and thriving in the age of consumer...

Why organisations have to learn how to respond to and harness the crowd

As a successful marketer Martin Thomas writes for the benefit of the customer. In this excellent new book he puts himself in the shoes of non-digital native leaders seeking to navigate the world of social media navigation with confidence - or at least without embarrassing themselves.

This book takes a refreshingly unhysterical view of social media. It is explains what it is. Explains what succsessful strategies are, why powerful ideas are important, and how to avoid the bull.

A great book and essential reading for those business leaders who still mistakenly believe that the old 'command and control' style of management is the only way forward.

It's a great read with quirky examples throughout.

© Martin Thomas Marketing