Consulting

I created the global communications planning function within global media agency Mediaedge and co-founded WPP’s first specialist communications planning unit. I have also held senior brand, media, communications and business planning roles with leading advertising, media, PR and sponsorship agencies.

This eclectic experience enables me to undertake a wide range of consultative tasks from marketing strategy and brand positioning to advertising and communications planning.

Much of my work in recent years has been focused on helping organisations respond to the opportunities and challenges posed by social media.

Revitalising the fortunes of a membership organisation

Developing a new, more relevant proposition for a a membership organisation

Helping a university rediscover its mojo

Brand positioning consultancy for a leading UK university

Differentiating through emotion

Using the power of an emotional insight to reposition one of the world's leading kitchen knife brands

Building the reputation of a premium wine brand

Advising the in-house marketing team at Rathfinny Estate (one the most admired English wine producers) on marketing and communications strategy.

Making the case for orthopaedic research

Communications strategy and content development for Orthopaedic Research UK.

Bringing much-loved children’s characters out of hibernation

Negotiating strategic partnerships with eco organisations that build appeal and relevance for The Wombles

Social media strategy

Helping organisations derive more value from their investments in social media and mitigate risks

Bringing science to life through content marketing

Bringing medical science to life for a healthcare agency through a mix of video, articles and infographics

Martin initially supported our business by helping us to 'take stock' of our journey to date and to help us plan the next stage of taking a start-up family business, to a world-wide premium brand. Over the last year he has supported our marketing team, focusing particularly on strategy, digital marketing and analysis. He has done this in a quietly confident and supporting, rather than dictatorial way, and we have learnt so much. I am very grateful to him and recommend him highly. Sarah Driver, co-owner, Rathfinny

Martin understands media in all its forms. He makes it simple. He also understands, brand strategy, technology and business in general. If you want a 'top down' view of almost anything to do with marketing, and a recommendation on what to do next, Martin is your man. Essential to have on your side. Robert Campbell, creative director, RKCR, McCann, United, AMV/BBDO.

I've worked with a large number of people in marketing. Few of them challenge your thinking like Martin and inspire you to go an extra mile in the search for an original and brave solution. If you're wondering where your brand goes next, I can think of no better person to talk to. Chris Barraclough, creative director BHWG, Proximity, Beta.

Martin is an exceptional marketeer. He has the gift of being able to articulate and explore your proposition better than you do, and the resulting communications are written with expertise and balance. Shepherd, CEO, Optima Life

Martin is probably the most versatile strategist in advertising. He could always get us to think 'out of the box' and never lost his pragmatism, even if we had to execute the weirdest ideas. His involvement in our projects always led to success! Luka Valic, Creative Director, Razormind