I developed a new brand positioning for a leading UK university to help it find (and articulate) a clear point of difference in an increasingly competitive market.

The positioning embraced both the university’s heritage and its current strengths. A key output was a new set of brand values that have subsequently been adopted across the university.

The work was accompanied by a series of workshops designed to align all stakeholders behind a consistent understanding of the new brand values and to identify relevant and compelling stories that bring the values to life for stakeholders.