I manage a content programme for a leading specialist healthcare consultancy. The agency’s proposition is Science brought to life, which means that the focus of the programme is on demonstrating (through words and images) how the agency is able to translate complex medical science into intelligible concepts and content.

The purpose of the programme is to generate conversations with potential clients and other influencers. It includes articles, videos, infographics and digests of the latest medical science.

The programme also includes online interviews that I conduct with leading scientists, including  Professor Trevor Jones, CBE, one of the country’s most distinguished pharmaceutical scientists.

All material is accommodated within a content hub that was created for the programme.

According to agency chairman, Mike Young,

I have worked with Martin for several months as he has helped us to create and implement our social media and content strategy. As you might expect from the author of The Financial Guide to Social Media Strategy, he knows what he is talking about. In an age when experts are denigrated, Martin stands out. He is the real deal. Always amiable and relaxed, he is focused on results and ready to challenge the use of social media just for the sake of it. For Martin, goals and strategy always come first making him the go-to guy for a rational and practical approach. He’s the the perfect antidote to bewitchment by social media hype, which is why I can’t recommend him highly enough!