This global content programme to mark the UN’s Year of Pulses was designed to  promote the culinary, health and sustainability benefits of pulses to consumers, chefs, nutritionists and health experts around the world.

It required the production of 100+ items of pulse-related content (in multiple languages) including recipes, cookery demonstration videos, engaging photography and infographics.

The programme generated 1bn+ social media impressions, including 4m video views, 1m+ likes, 100k+ retweets, comments and shares,162k unique website visits directly attributable to social media, 50k uses of the campaign hashtag, 19k downloads of pulse-related content from the campaign website and a 47% year-on-year increase in Google search traffic for the term ‘pulses’.

It was chosen as International Campaign of the Year in the 2016 CorpComms Awards.

Here is the highlights reel.